Jason Dea

Startups that win don't just have great ideas, they understand the inevitable

This is something I've been thinking about a lot lately. And in retrospect can serve as a great framework of questions for founders to reframe how they think about what they are building.

Here are some critical questions you should be looking in the mirror and giving yourself straight answers on. Why is your vision of the future inevitable? What macro trends make it clear this has to happen? And if not you, who else will make it happen?

Once you've nailed that, the conversation shifts. It's no longer about if this will happen, it's about how. And now it becomes a combination of factors that are much more under your control:

  • Do you have a believable plan to get there?
  • Are there clear milestones and proof points along the way?
  • And most importantly, are YOU the one who can execute this vision?

The best founders don't just sell a product, they create inevitability, execution, and confidence.

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