Playbooks

Longer, practical operating guides for founders and product leaders.

• The Whale Deal Playbook: How to Evaluate a Sales Opportunity Big Enough to Rewrite Your RoadmapA two-gate framework for evaluating sales deals big enough to rewrite your roadmap: fit before size, then economics, build, and dependency risk.
• Signal-First v0: A Founder's Playbook for Building Less and Learning FasterFive constraints for building less and learning faster in the AI era, from taking an AI legal bill review platform from napkin to launch.
• From Roadmap to Results: Building an Outcome-Driven AI Operating SystemReplace your feature roadmap with an outcome-driven AI operating system: 2–3 outcomes, two-week thin slices, clear decision rules, and light governance.
• Ship-to-Learn Playbook: Two-Week Experiments to Find SaaS PMFA two-week experiment rhythm for finding SaaS product-market fit: questions-first problem statements, outcome targets, GTM co-ownership, and decision rules.